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The Leveraged Business: Earn More, Work Less, Grow Faster

A podcast for ambitious consultants, coaches and other expert services providers who want to earn more, work less, grow faster.

Aug 18, 2023

In this final part 3 of 3, we turn to using your ideal customer avatar (ICA) work to inform your content strategy and create customer centric content and copy. This helps align what you write about, when and where to write what, and how to connect and nurture your audience in a way that converts clicks to clients.

We've...


Aug 4, 2023

In the second of this two parter for defining your ideal customer avatar (ICA), we will walk through easy-to-use frameworks and an exercise to create your buyer persona. Whether you work with individuals or organisations, you’ll come away with clarity and confidence in who your ideal client is and how to find, connect...