Dec 22, 2023
It’s the 100th episode and three-year anniversary of the show. And we are celebrating. For 2024, we’re launching a fantastic new series for the podcast – all about one of the key cornerstones of success in business – resilience. I’ve been collaborating with a whole group of strong women entrepreneurs on this...
Nov 24, 2023
For the third part of this series focused on surviving and thriving in the age of AI, we address the proliferation of online courses created using Artificial Intelligence (AI), the impact of AI on education, our writing and digital literacy more broadly, and how you can future proof online courses that sell.
AI...
Nov 10, 2023
Whether you're a small startup or a large corporation, understanding the disruptive technologies of Artificial Intelligence and generative AI tools like ChatGPT and how they are infiltrating our world, is crucial for staying competitive in today's market.
In this second part of 3, we unravel the transformative potential...
Oct 27, 2023
There's no ignoring or denying the power of AI in business. It's an incredible way to help with many of the operational parts of running a business including content, copy, processes, customer support, and more. Those burying their head in the technical sand, will lose the AI competitive advantage.
Over the next three...
Oct 6, 2023
When you're looking at content and copy in your marketing, have you ever really thought about the job each is doing to drive sales across the customer journey?
Defining the purpose, audience and occasion for everything you communicate is super powerful for connecting with your target audience and building trust.
Ever...