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The Leveraged Business: Earn More, Work Less, Grow Faster

A podcast for ambitious consultants, coaches and other expert services providers who want to earn more, work less, grow faster.

Jun 17, 2022

When you build a course around your core concept, you want to make sure it performs and people get the results that you promise. But there’s a huge distinction between information, knowledge and understanding that most people do not appreciate.

Most experts don’t know how to build a profitable online course. They go...

Jun 3, 2022

A core concept is the big idea that you wrap your product, program or service around, that you create a demand narrative and story, and enables you to showcase your thought leadership and earn your worth. It’s something you can really lean into, and get excited about, and your audience can too.

Identifying a core...