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The Leveraged Business: Earn More, Work Less, Grow Faster

A podcast for ambitious consultants, coaches and other expert services providers who want to earn more, work less, grow faster.

Jul 22, 2022

In this Q&A with Dr Jay episode, I’m tackling effective CEO succession planning. It may seem high level, and certainly it doesn’t come up often in my client work, but it should. Because many small business owners simply aren’t prepared for when they need to take themselves out of the business. This isn’t just...


Jul 1, 2022

Once you’ve landed on a great core concept, designed and created a great course, marketing your online course is the next big step to tackle.

In part 3 of my Earn Your Worth limited series, we’re now focusing on marketing your online course to enrol clients consistently. When you do your research and look at...


Jun 17, 2022

When you build a course around your core concept, you want to make sure it performs and people get the results that you promise. But there’s a huge distinction between information, knowledge and understanding that most people do not appreciate.

Most experts don’t know how to build a profitable online course. They go...


Jun 3, 2022

A core concept is the big idea that you wrap your product, program or service around, that you create a demand narrative and story, and enables you to showcase your thought leadership and earn your worth. It’s something you can really lean into, and get excited about, and your audience can too.

Identifying a core...


May 20, 2022

In this episode, we dive into the question of how we can really deliver worthwhile learning online, how to map out your learning design and how to measure it’s achieving the outcomes you promise for your participants. If you’re not in the information product business, how you can build a course or program that...