Feb 11, 2022
Part 2 - After 15 years in business, I’ve learned a few strategies for growing a consulting practice that doesn’t involve taking on more clients.
Finding ways to earn more, work less, grow faster are always the big goals for creating true freedom in your business and in your life.
In this second part of our three-part series, I’m going to reveal a neat way to get uber selective with who you take on as a client alongside increasing the efficiency of your operational processes. It’s called a Velvet Rope Marketing Strategy.
Once you have consistent marketing and sales flow going, you’ll want to leverage your time and energy by (a) pre-qualifying your prospects, and (b) building out the value in your program and increasing your prices. And velvet rope marketing has become an important way to attract better clients using exclusivity.
In this episode, I share with you some questions that help you with business planning, focused on choice, value and prices, and how this impacts client work in your practice.
You will learn how to plan to increase your consulting income without taking on more clients and create your own velvet rope policies by:
1. Increasing your fees
2. Systematising your operations
3. Cutting out unnecessary costs
4. Attracting better clients
Resources and further support in the show notes at jayallyson.com/podcast/velvet-rope-strategy.
To explore your best leveraged business options and velvet rope strategy, book a free strategy discovery session with me via jayallyson.com.