Preview Mode Links will not work in preview mode

The Leveraged Business: Earn More, Work Less, Grow Faster

A podcast for ambitious consultants, coaches and other expert services providers who want to earn more, work less, grow faster.

Sep 24, 2021

Think the money is in the list? Think again. Because the real money is in the follow-up.

In this episode, I’m focusing on a B2B prospecting strategy that isn’t all about building a big list. Without a great back end to support your pipeline efforts, you’ll wind up with a huge list of names that do little but cost you money.

And nowhere is that more true than with a high ticket offer. Because a good B2B prospecting strategy is much more focused on outreach and personal relationship building. But you do still need a list of contacts to work from – a pipeline.

So I’m opening up the discussion about what the difference looks like and the ways you can approach it in your business if you’re selling into organisations.

What we cover:

-- Building a Pipeline Versus Building a List

-- The Most Underutilised Page On Your Website

-- Why Email Still Works to Nurture Relationships

-- 3 Promotional Strategies You Can’t Afford to Ignore

-- How a B2B prospecting strategy differs to B2C

Resources and support in the show notes at