Sep 24, 2021
Think the money is in the list? Think again. Because the real money is in the follow-up.
In this episode, I’m focusing on a B2B prospecting strategy that isn’t all about building a big list. Without a great back end to support your pipeline efforts, you’ll wind up with a huge list of names that do little but cost you money.
And nowhere is that more true than with a high ticket offer. Because a good B2B prospecting strategy is much more focused on outreach and personal relationship building. But you do still need a list of contacts to work from – a pipeline.
So I’m opening up the discussion about what the difference looks like and the ways you can approach it in your business if you’re selling into organisations.
What we cover:
-- Building a Pipeline Versus Building a List
-- The Most Underutilised Page On Your Website
-- Why Email Still Works to Nurture Relationships
-- 3 Promotional Strategies You Can’t Afford to Ignore
-- How a B2B prospecting strategy differs to B2C
Resources and support in the show notes at jayallyson.com/podcast/b2b-prospecting-strategy/.