Aug 13, 2021
Do you have a clear view of your end-to-end customer journey data analytics – a business dashboard?
Do you understand how your clients go from first hearing about you to becoming loyal customers?
Good, actionable data insights across each step in the journey can help you attract more ideal clients, create better relationships and improve sales ROI.
Monitoring what’s working in your client acquisition system means you can make incremental improvements that increase its effectiveness, efficiency and economy. Put simply, it helps you increase profits and customer satisfaction!
In this episode, you’ll hear about how to put a simple business dashboard into play for tracking customer journey. We look at the key metrics you need for data analytics and how to pull them together.
What you’ll learn:
- What’s a Customer Journey and Why It’s Important
- Setting up ‘Track & Trace’ Data Points for Your Customer Journey
- Ways to Optimise the Customer Journey
- Building a Single, Unified Line of Sight with a Business Dashboard
- Common Sources of Customer Journey Data
- Turning Data Insights into Actionable Improvements
- 7 Steps to Create a Business Dashboard.
Resources in the show notes at jayallyson.com/podcast/create-a-business-dashboard/.