Jun 25, 2021
Today, I’m joined by the super energetic and fabulous Launch Strategist and Community Champion, Tonya Kubo. And we’re taking the lid off online challenges as a strategy to build an audience, as well as talking about the broader questions of how to build successful online communities through social media to accelerate business growth.
Tonya is so insightful and really walks the talk. Through her business ‘Team Kubo’ she creates strategic social media programs for professional experts, authors and speakers, focused on helping people build their personal brand, amplify their message and grow their platform. Her “we’re all people-first” approach to engaging with people online and community management has driven the success of book launch teams and Facebook groups of all industries and all sizes.
Tonya runs the most amazing free Facebook group that has everyone so fired up, encouraging others by demonstration. So in our conversation, we explore how the way we connect and interact with people is changing, and yet so much about what works is fundamental and common sense.
What you’ll learn:
-- How To Connect Authentically Online
-- How Online Platforms Serve Different Business Needs
-- Why Online Challenges are Popular
-- Is it All Facebook or Can Online Groups Work in Linkedin?
-- Deciding if an Online Challenge is a Good Strategy for You
-- The Leverage Points for Online Communities.
Resources and links available in the shownotes at jayallyson.com/podcast/build-successful-online-communities/.