May 7, 2021
The big question that comes up for many consultants, coaches and other expert service providers looking to attract more clients into their business is this: is creating an online group program worth it?
What they’re really asking is: Is it the right strategy for me? Is this something I can do? And is it worth investing time and money to create an online group program if my marketing so far is ineffective, what will change?
So in this episode, I’m going to answer those questions about strategy and why it might be worth it for you. First, we’ll look at it from the perspective of your target market and talk about why people love group programs. And then we’ll dive into three steps you can work on to get the marketing piece working.
What we’ll cover:
-- Reframing the “Is It Worth It’ Question
-- Why Your Clients Love Group Programs
-- What Your Potential Clients Wish You Knew
-- Leveraged Steps for Driving Sales of Your Online Group Program
-- Funnels, Touch Points and Value Ladders
Resources in the episode show notes at http://jayallyson.com/podcast/leveraging-online-group-programs-to-attract-more-clients.