039 Leveraging Your Value Proposition to Attract More Clients - Part 2 Packaging Irresistible Offers

Jul 16, 2021

Have you ever put a website or sales page together, heck even created a new service or program, put your best show on in terms of visible value you put out into the world and then at the point of making your offer, you get little engagement, and no sales whatsoever?

Last week, in part 1 of this two-part series on leveraging your value proposition, we talked about creating visible value in terms of your positioning in the marketplace. And today, we’ll dive into how to package irresistible offers that deliver tangible results to your target market.

If you’re scratching your head how to leverage your expertise through new products or programs, tune in. I’ll be explaining how a compelling message and irresistible content helps you drive your lead generation and build a targeted list.

Here’s what we cover:

- Aligning Your Offer with a Value Proposition

- The Pleasure Principle of Value-Based Pricing

- Delivering Your Promise With a Results-Orientated Program

- Growing Your Customer Base Through a Value Ladder

- Productizing Your Value Proposition

- Understanding How Value is Created in Business

- Packaging Your Value - Building Trust With Potential Clients

- Communicating Value in Your Sales Conversations

- Reaching a Global Audience with Your Irresistible Offer.

Resources and links available in the show notes at jayallyson.com/podcast/packaging-irresistible-offers.