Feb 12, 2021
High converting sales pages connect with the target audience, clearly say what's on offer and move your ideal buyer towards action and purchase.
In this episode, I’m sharing 5 ingredients you should always include in your sales page outline alongside a three-step recipe for a sales page design that puts them together in the right order and the right amounts to support the buying process.
The recipe needs to blend an irresistible offer with a very specific audience. Yet, it’s amazing how many business websites, landing pages or sales pages don't convert because they have either tatty ingredients or miss crucial ingredients out.
When you have good ingredients and practice the recipe, you can create a high converting sales page that works effectively moving prospects to take action on the next step in the buying process.
For more info, go to the show notes at jayallyson.com/podcast.
Resources:
- Jay's book, Leveraged Consulting in the Digital Age: Chapter 4 - Leveraged Sales, we dive in deeper into sales page design.
- To learn how to do it step by step, apply for my Leveraged Business Accelerator program.
- Further support for business building and business acceleration available here: jayallyson.com/leveragedbusiness.