Jan 8, 2021
Podcasting is a massive growth trend right now and a sure-fire way to get visible, amplify your message and build an audience around what you do and who you help. Few businesses today can avoid having to do regular content marketing and a degree of social media to gain visibility in the marketplace. Leveraging your voice through podcasting responds strategically to the increase in both supply and demand for audio.
As a digital platform, podcasts have exploded onto the scene over the last couple of years. There are currently 1.5 million active shows across the world – triple what it was just two years ago. Mine is amongst them and it’s not by luck it’s fast moving into the top 10% globally thanks to my guest today, Anna Parker-Naples, author of Get Visible and Podcast with Impact and host of top show Entrepreneurs Get Visible.
Anna runs one of the top training programmes for new, aspiring and established podcasters who want to launch, grow, monetise and guest. She’s a dynamic and determined young lady who walks the talks. Her strategic handle on positioning and branding is noteworthy and with respect to podcasting with impact, she’s top of the game.
Listen in to hear what drives her ambitious pursuit of high visibility and leadership for herself and those she serves, and what it really takes to create leverage in your business with a podcast.
Find this week’s episode 012 show notes and resource links at jayallyson.com/podcast.